The numbers tell you what happened. We tell you who you're lending to.

Key Insights adds a behavioral layer to credit decisions — reading the human factors behind the application so lenders approve more good borrowers, catch fraud earlier, and collect smarter. It complements your existing scoring; it doesn't replace your judgment.

Decision support for lenders — the final credit decision is always made by you.

Applicant behavioral profile

Conscientiousness
order · follow-through
Delayed gratification
long-term thinking
Veracity
consistency · candor
Overconfidence bias
forecast realism
Second look recommended— borderline on data, strong on behavior
≈310 bn SEK
Swedish consumer-loan volume outstanding
~⅓
of consumer-credit customers hit collections in a year
€1,100 bn
European consumer-credit market — much of it "thin-file"
Nov 2026
stricter Swedish consumer-credit law raises the bar on assessment
The gap in every credit flow

Financial data is backward-looking. Risk is a human behavior.

Static scorecards reject solid borrowers on thin history and wave through others who look fine on paper. Four points in the credit chain leak margin and invite loss — each one is a behavioral problem.

01 · Application

The "yellow zone"

Borderline cases auto-rejected by rigid templates. Many are creditworthy — you're leaving good volume, and margin, on the table.

ConscientiousnessDelayed gratification
02 · Thin-file

No history to score

Young adults and new arrivals have no track record and are invisible to traditional models. Behavior becomes the primary, forward-looking risk signal.

Delayed gratificationImpulsivity
03 · KYC / Fraud

Front-men & fabrication

Money-mules (målvakter) and fabricated business status pass static KYC. Language and stress patterns reveal a rehearsed script long before transactions do.

VeracityCognitive flexibility
04 · Collections

Predicting broken promises

Sorting empty promises from genuine intent-to-pay. The right negotiation approach depends on whether the debtor owns the problem or externalizes it.

VeracityLocus of control
How it works

A behavioral layer on top of the data you already have

Key Insights assumes your financial data (accounts, bureau, real-time feeds) is in place. Our engine turns three unstructured, human sources into a concrete behavioral read.

1

Unstructured narrative

Business plans, free-text descriptions and financing rationale — quantified for veracity, conscientiousness and overconfidence bias.

2

Interactive psychometry

A natural interview (phone or chat) measures decision-making under pressure in real time — locus of control, cognitive flexibility, delayed gratification.

3

Historical communication

Past correspondence, meeting notes and recorded calls (with consent) surface behavior changes over time — early-warning signals a single application can't show.

The AI models

Five models that run the full behavioral credit workflow

From the first conversation to an auditable risk index — each model does one job well, and every one is decision support: evidence-backed, human-reviewed, never an automated verdict.

Interview · phone or chat

AI Credit Interviewer

Conducts the loan conversation like an experienced credit officer — one question at a time, over phone or text. It clarifies the business, finances, amount and purpose, repayment plan and collateral; explains why it asks; never pressures; and closes with a structured recommendation — approve, decline, or request completion — grounded only in what was actually said. Built from six real recorded credit calls.

Output → a complete, consistent application file + a reasoned recommendation, with a clear note that the lender makes the final call.
Structured interview

Behavioral Interview Battery

Administers a fixed 31-item behavioral & socioeconomic battery through natural conversation, in the borrower's language, with tappable response options — collecting responses only, never advising.

Output → clean, coded responses ready for scoring.
Deterministic scoring

Scoring Engine

Turns the interview into item-level risk scores, subscale totals and a composite Default Risk Index. Fully deterministic — the same input always yields the same output, so every score is auditable.

Output → Default Risk Index + subscale breakdown, imputed-data flagged.
Evidence extraction

Loan Risk Variable Extraction

Reads any transcript or application and extracts factors known to predict repayment — finances, income stability, financial literacy, behavior, repayment realism. Every finding is tied to a verbatim quote and a confidence level, with inconsistencies and red flags surfaced.

Output → a decision-support table with quotes, confidence, red flags and follow-up questions.
Personality & veracity

Personality & Veracity Analysis

Assesses Big Five traits and a Veracity score across one or more interviews — flagging linguistic patterns that signal a front-man (målvakt) or a fabricated business, and summarizing how the profile bears on the credit rating.

Output → trait scores with quoted justification + a fraud/veracity flag.

Validated against simulated applicants — a companion model plays realistic Swedish borrowers with distinct finances and personalities, so the assessment models are tested before they ever meet a real case.

What we measure

Six behavioral parameters, scored from real interaction

Veracity

Consistency, transparency and detail — the absence of evasive, rehearsed language.

Conscientiousness

Orderliness and follow-through — the strongest behavioral correlate of repayment.

Locus of control

Ownership vs. blame — who the borrower holds responsible when things go wrong.

Delayed gratification

Long-term thinking vs. impulsivity — the core signal for thin-file applicants.

Cognitive flexibility

Response to unexpected follow-ups — stress patterns that expose a script.

Overconfidence bias

Forecast realism — whether the plan and the numbers are grounded.

Where it fits

A modular layer across the whole credit lifecycle

Screening

Rescue the yellow zone

Flag borderline auto-rejects for a "second look" instead of a hard no — more volume, same risk appetite.

SME

Judge the human, not just the numbers

Test whether the entrepreneur can actually execute the plan — and whether the forecast is realistic.

KYC / AML

Deep intent & veracity

Detect front-men and manipulation proactively — fewer false positives, earlier fraud catches.

Collections

Predict broken promises

Prioritize genuine intent-to-pay and match the negotiation approach to the debtor's profile.

Built for regulated lenders

Security and compliance as a starting point

  • ISO 27001-aligned controls, AES-256 encryption at rest
  • EU data residency — hosted in Stockholm, Sweden
  • Data Processing Agreement (DPA) with documented sub-processors
  • Permanent deletion of raw audio within a defined retention window
  • Consent-based recording; GDPR by design

The human always decides

Key Insights is decision support, not automated decision-making. Every model surfaces evidence — quotes, scores, confidence — for a person to weigh. Nothing is scored in a black box, and no credit decision is made by the machine. That's the responsible way to use behavioral AI in lending, and it's how the product is built.

Pilot programme

See it on your own cases

We're running paid pilots with a small group of lenders. Bring a handful of real (anonymized) cases and see what the behavioral layer surfaces that your scorecard missed.

Book a pilot →
or email hello@keyinsights.se